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The Daily Brief: 5.2

Wow Air is looking for four Snapchat creatives to take over the brand’s Snapchat channel. Lucky winners will first head to Iceland to meet with the airline’s marketing team and then be whisked off on an all-expense paid trip to one of its 28 destinations for up to a week. Winners have to promote their experience on Wow Air’s social media accounts, including Snapchat. To enter, the airline is asking people to submit a Snapchat story (in English) on its website. Wow Air says it’s looking for “someone creative, ambitious and fun with a passion for travel, good Snapchat storytelling abilities and of course, the Wow factor.” LINK

Social platforms are where we’ll watch the OlympicsSnapchat will set up a dedicated channel on the mobile app for the games in Rio De Janeiro. Media company BuzzFeed will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene. It’s a growing trend: First, NFL games streaming on Twitter, now Olympics highlights on Snapchat. And now Amazon (see their new sports group) may be next. LINK

Virool, a programmatic video distribution company, is planning a vertical video ad unit called Vertical Reveal. LINK

Alexa owners will now get immediate and exclusive news about Syfy programming by asking Alexa questions like “Alexa, ask Syfy what happened on this week’s 12 MONKEYS?” or “Alexa, ask Syfy what happens on the next episode of HUNTERS?” and Alexa will give a recap and sneak peark, respectively. More, diehards can ask in-depth questions and get a response; fans of Expanse, for example, can ask Alexa what the protomolecule is. LINK

Here are ten tips for successful paid campaigns on Pinterest. The TL;DR: Narrow your targeting and focus on creative. LINK

Steph Curry, with support from Malaria No More and USAIDhelped launch the Call Your Shot campaign on Saturday night just two days before World Malaria Day. The concept is simple: film – and make – your version of a trick shot (basketball or otherwise), share it with the #CallYourShot hashtag and challenge your friends to donate at CallYourShot.org.  It’s like a one shot game of ‘Horse’ for a good cause. LINK

Micro-influencers ( >10,000 followers) get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers. Their followers usually consist of their friends and family, so their posts are much more trustworthy and engaging. LINK