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Social Creative: Wells Fargo #GetCollegeReady

Wells Fargo will run a contest on Twitter to give away 100 tablets, smart watches, fitness trackers and good-old-fashioned gift cards—all in the name of graduation season. As part of the #GetCollegeReady campaign, anyone on the social platform over the age of 17 can use the hashtag and tweet Wells Fargo for a chance to win. A conveyor belt will incrementally moves a car along a path as Twitter users tweet about the campaign. Each person whose tweet pushes the car past one of the milestones will win the prize it passes. LINK