Let’s be honest. In today’s world there shouldn’t be an overarching strategy then a separate social strategy. There should be one strategy…for a modern, mobile, and social world.
There isn’t a one-size-fits-all solution to any of it. It’s important to have a deep understanding of the social landscape, motivations in the space, insight into how consumers engage with different channels and platforms, and the experience to help brands achieve real brand and business objectives.
I’m collaborating with neat people who are engaging in projects that make a difference and committing without exception to do some truly kickass work.
As a strategist with a focus on communications planning and an expertise in social media, I help people structure creative ideas around entire campaigns using human insights to determine messaging and channels. Because I take an approach that injects culture and consumer empathy into strategy that solves business problems, I’m able to connect brands and consumers in meaningful ways.
The stuff: // Content Approach // Creative Rigor // Scalable Operations // Comm Strategy // Photography //
The brands: Twist’d Q // Kansas City Chiefs // Merial // SONIC // AMC Theatres // St. Louis Rams // VisitMO // Explore St. Louis // CPC Logistics // SB Nation // Rookies // Waterboys // The March to April // Joe Sports Fan // Eukanuba // BOSE Headphones // Bayer // KCAI // Pampers
The Hygiene Hut is a take what you need, donate what others need project for personal care products. The Hygiene Hut is located in the Forest Park Southeast neighborhood along The Grove on Manchester Ave. near Boyle. People are encouraged to take products or contribute to the hut by leaving small personal hygiene products in the hut, or by donating through Venmo → or Cash App →.
Keep It Clean KC is a community-inspired event dedicated to getting out and doing good to improve and maintain our public places. Volunteers plant trees and flowers, remove graffiti, pick up trash, and repaint streetscapes. All of the funds we raise from local sponsors go towards local cleanup initiatives, beautification projects, and t-shirts and breakfast for volunteers. At our last outing, over 200 people took time out of their Saturday to clean and beautify the city, because they’re so fucking incredible.