Let’s be honest. In today’s world there shouldn’t be an overarching strategy then a separate social strategy. There should be one strategy…for a modern, mobile, and social world.
There isn’t a one-size-fits-all solution to any of it. It’s important to have a deep understanding of the social landscape, motivations in the space, insight into how consumers engage with different channels and platforms, and the experience to help brands achieve real brand and business objectives.
I’m collaborating with neat people who are engaging in projects that make a difference and committing without exception to do some truly kickass work.
Content strategist by trade. Maker of things by heart.
The stuff: // Content Approach // Creative Rigor // Scalable Operations // Comm Strategy // Photography //
The brands: Twist’d Q // Kansas City Chiefs // Merial // SONIC // AMC Theatres // St. Louis Rams // VisitMO // Explore St. Louis // CPC Logistics // SB Nation // Rookies // Waterboys // The March to April // Joe Sports Fan // Eukanuba // BOSE Headphones
Making cool shit. The thoughtful, well-designed, and clever sports apparel you want to wear at Cards-Cubs games.
Keep It Clean KC is a community-inspired event dedicated to getting out and doing good to improve and maintain our public places. Volunteers plant trees and flowers, remove graffiti, pick up trash, and repaint streetscapes. All of the funds we raise from local sponsors go towards local cleanup initiatives, beautification projects, and t-shirts and breakfast for volunteers. At our last outing, over 200 people took time out of their Saturday to clean and beautify the city, because they’re so fucking incredible.