Keep It Clean is an apparel brand deeply rooted in the Kansas City community, dedicated to actually getting out and doing good to improve and maintain our public places.We use 10% of our funds to fund local cleanup initiatives and beautification projects. If you’d like to help, you can volunteer your time at Serve Day on September 16 or you can help me design some future kickass shirts. Just text or email me.
Let’s be honest. In today’s world there shouldn’t be an overarching strategy then a separate social strategy. There should be one strategy…for a modern, mobile, and social world.
There isn’t a one-size-fits-all solution to any of it. It’s important to have a deep understanding of the social landscape, motivations in the space, insight into how consumers engage with different channels and platforms, and the experience to help brands achieve real brand and business objectives. At the end of the day I solve problems.
I’m collaborating with neat people who are engaging in projects that make a difference and committing without exception to do some truly kickass work.
The stuff: Engagement Frameworks // Content Approach // Consumer Insights // Creative Strategy // Media Planning
The brands: Twist’d Q // Kansas City Chiefs // Merial // AMC Theatres // St. Louis Rams // VisitMO // Explore St. Louis // CPC Logistics // SB Nation // Rookies // Waterboys // The March to April // Joe Sports Fan
Data is great, but everybody has data. It’s more about the insights, inspiration and moments you see that make you say “something cool is happening.” Find the story in the data.
Solve a business problem with a different kind of idea. Interrupting people isn’t such a good marketing plan. Ads are good, but adventures are better.
Technology hasn’t changed the power of the story; it’s enhanced the way we’ve told them. Use new media in new ways, and traditional media in untraditional ways to tell cool stories.
Good content is interactive and engaging, and consistent and fun. It draws a community of participation and is hard to ignore and easy to fall in love with.
Culture is currency. If you don’t have it, if you’re not with it, you’re broke. In today’s world, cultural relevancy is a major key.