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a social strategist helping brands use platforms to spark conversations, build relationships and create value for their biggest fans. I like creating experiences that only brands can deliver by mashing culture and the ubiquity of the social landscape to build dialogue and interactions that fans absolutely crave. It means knowing the channels of today, seeing the trends of tomorrow, and planning for participation to give fans what they want in a completely unexpected way.

Collaborating with neat people: People who are engaging in projects that make a difference and committing without exception to do some truly kickass work. // mission statement

We brought together athletes across the NFL and fans around the country to competitively spread awareness and raise money to build deep-water wells in Sub-Sahara Africa and provide clean drinking water to thousands. With the #Drink4Water social initiative, fans and athletes compete to donate money and win prizes from their favorite Waterboys. Donations have passed $250,000 and we’re now in the process to build five new water wells.

We called an audible (puns are bad, you guys) on our social measurement procedures and the creative direction of social content to provide better reporting than the ephemeral data originally supplied to Sponsorship, and enhance partnership opportunities and develop collaborative social experiences campaigns, and more native, integrated campaigns.

VisitMO’s social is a content hub — an inspiration platform for Missourians and travelers to discover and share the summer floats, pumpkin festivals, and winter retreats loved by all across Missouri. We launched a complete rebranding campaign in 2013, and supported paid media efforts with a strategy to inspire fans to “enjoy the show,” showcasing all Missouri has to offer with the “Spotlight/Reveal” social campaign. After a successful rebrand, (campaign ranked in the top 10% of all DMO ads SMARI ever tested and grew the social fan base by 348%) we privoted “enjoy the show” to a content strategy, integrating a mix of owned rich media, paid strategy and influencer programs to strengthen our group of fans into an engaged, empowered community of advocates connecting and sharing their #MisouriAdventures with one another.

With Rookies, we’re working on creative outreach, collaborating with brands to develop original and authentic digital and physical experiences around the nostalgia of personalized baseball cards. We’re working with MiLB teams to integrate the personalized trading cards into digital and in-stadium experiences, and turn fans’ unforgettable memories into momentos.

We focused on growing and engaging the Turf Show Times community with interactive content and storytelling otherwise not found on any competing outlet during that time. The content strategy led in best practices: creating and executing real-time, game day content in the form of GIFs, Vines, and original game day graphics and stories under a snarky, yet loveable, universal brand voice.

The March to April is an evolution of bracket contest technology allowing fans to correct erroneous game predictions during the most exciting, most maddening tournament of the year. We’re topping 30,000 passionate gamers, partnering with brands and media entities to expand the play. And we’re now deep-diving into our audience data and using insights to develop new creative and prove the bracket kicks ass.

CPC Logistics provides professional driver services to facilitate the transportation of goods for many of the top private truck fleets in North America. And I won’t lie: I copy/pasted that sentence. What CPC wanted was a B2B content strategy and management of a new LinkedIn page, including Showcase Pages, facilitation of top management pages and a strategy to rally current employees and pull in prospect employees. Their page.


a blog

tracking and understanding the features, strategies, and creative of emerging mobile and social platforms

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an archive

cases of brands using social as an interactive platform to engage and surprise fans


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